This class is for all the dreamers, hobbyists, folks who dream of owning their own business. It goes over the basics on taking your part time Etsy shop, food pop up, hobby or whatever it may be into a full time business. We'll overview the basics including getting a business plan on paper, brainstorming ideas that work, alternative store options like pop ups and design fairs, the pros and cons of a brick & mortar space, paperwork of making your business offical, taxes (snooooooze), guerrilla PR and marketing, building your brand and creating a vision and much more. This class is a great starter to get you thinking about the areas youll need more help or more detailed classes & hopefully inspire you take it to the next level or just grow your budding part time business into a full time one. You'll also leave with a big ole packet of info, outlines and ideas to help you after the class. ALL INDIE BUSINESS 101 CLASSES ARE $42- SO BUSINESS OWNERS CAN LEARN ALOT AND SAVE MONEY FOR THEIR BUSINESS!
Kelly Malone is the founder of Workshop SF & PHL, Indie Mart ( a popular design fair in SF), has launched over a dozen boutiques or small businesses in a consultant role as well as several of her own. She also comes from a corporate background where she mastered sales, PR, marketing, opening new stores, HR and did visual merchandising and store design. So, youre getting a jack of all trades with a ton of experience in both worlds on how to get started and grow your business and make it offical. She founded over 4 businesses in the most DIY ways possible with guerrilla marketing & PR as well as opening million dollar stores for companies like Gap, Starbucks and Ann Taylor.
POLICIES TO SCOPE OUT BEFORE YOU SIGN UP: ALL WORKSHOP CLASSES ARE FOR AGES 18 & OVER, WE OCCASIONALLY MAKE AN EXCEPTION IF A CLASS HAS APPROPRIATE CONTENT, PLEASE EMAIL US IF YOU ARE INTERESTED. PLEASE NOTE OUR 48- HOUR CANCELLATION OR REBOOK POLICY BEFORE BUYING TICKETS! SUPPLIES ARE INCLUDED UNLESS NOTED AND ALL CLASSES ARE BROWN BAG FRIENDLY. TICKETS ARE ENCOURAGED OVER WALK INS AS WE SOMETIMES SELL OUT, HOWEVER PLEASE CALL FOR LAST MINUTE WALK INS.